This week, as the summer heats up, scientists around the world are gearing up for the coming climate change pandemic.
But the latest crop of science memes is having a huge impact on the way scientists talk about it.
The viral phenomenon, known as climate science meme, has already been used by the World Health Organisation and has been adapted for social media and other uses, including on TV and radio.
Its been used as a symbol of climate change, and in the UK, a petition was started in September asking the Prime Minister to rename the meme, which is now officially known as Climate Science: The Official National Anthem of the UK.
The meme was created by a group of scientists and has become something of a meme of sorts, said Dr Jonathan Bickley, who teaches a course in climate change at the University of Manchester.
He told The Irish Sun that it was an experiment to see how memes would take off.
“It’s kind of a strange thing to be able to use an idea as a meme, but when you look at it from a scientific perspective, it’s quite amazing,” he said.
“The thing that is really interesting is that people are using it in such a way that the word itself is becoming a meme.”
It is now a popular way of sharing scientific data, but some experts said it could also have wider implications.
“There are definitely implications of the meme for how we think about the impact of climate-related change,” said Dr Daniel Skelton, a researcher at the British Antarctic Survey (BAS).
“In a way, the meme is just an extension of what we know about the climate, and how that affects our everyday lives.”
You see it used in an academic setting, in a newsroom, and you see it in the movies and on TV, so it’s been used very broadly to inform people about climate change.
“Dr Bickie said the meme could be useful in future discussions about climate science, with researchers and politicians being able to see that scientists were putting science at the heart of what they are doing.”
We need to look at climate science as a very complex, dynamic subject and understand how it affects us,” he explained.”
That’s why it’s so important to use this kind of communication in a thoughtful and constructive way, not just to try to put the climate in a box.
“The meme has been used to promote the cause of climate scepticism.”
If you’ve got a message you are trying to communicate and you don’t want to take that message too far, you could use a scientific explanation, and that’s what’s happening here,” Dr Skelson said.
Climate science meme in action:Scientists have used the meme to push for climate science to be a key plank of their agenda.”
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We can be in this position by understanding more about the world around us, which can have an impact on what we think and how we act.”
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